{"id":1366,"date":"2024-08-22T10:21:48","date_gmt":"2024-08-22T13:21:48","guid":{"rendered":"https:\/\/futureoutdoors.com.br\/?p=1366"},"modified":"2024-08-22T10:21:48","modified_gmt":"2024-08-22T13:21:48","slug":"a-midia-ooh-nao-para-de-crescer","status":"publish","type":"post","link":"https:\/\/futureoutdoors.com.br\/?p=1366","title":{"rendered":"A M\u00cdDIA OOH N\u00c3O PARA DE CRESCER!"},"content":{"rendered":"\n<p><span style=\"font-size: revert; color: initial;\">Voc\u00ea escolhe o nome! Essa \u00e9 uma das formas mais antigas de comunica\u00e7\u00e3o no mundo. Acredita-se que sua origem remonta ao Egito, onde, h\u00e1 milhares de anos, leis e tratados eram anunciados ao p\u00fablico por meio de inscri\u00e7\u00f5es em obeliscos de pedra. Hoje, a M\u00eddia Exterior continua a desempenhar um papel fundamental, entregando mensagens publicit\u00e1rias de maneira org\u00e2nica no cotidiano das pessoas \u2013 seja no caminho para o trabalho, durante compras, na faculdade ou em qualquer outra atividade fora de casa.<\/span><p>Entre os formatos mais utilizados, destacam-se os Outdoors, Frontlights, Pain\u00e9is Digitais, Empenas, Busdoor, entre outros. Esses meios de comunica\u00e7\u00e3o visual impactam centenas de milhares de pessoas diariamente.<\/p><p>Um dos exemplos mais ic\u00f4nicos dessa m\u00eddia \u00e9 a famosa Times Square, em Nova York, uma das principais refer\u00eancias globais da M\u00eddia Exterior. Com mais de 50 pain\u00e9is digitais, a Times Square ilumina suas ruas 24 horas por dia, exibindo uma infinidade de campanhas publicit\u00e1rias. Quem j\u00e1 visitou sabe: \u00e9 imposs\u00edvel n\u00e3o ser impactado por tantos an\u00fancios.<\/p><p>Mas o sucesso das campanhas n\u00e3o se limita ao exterior. No Brasil, um estudo da Kantar Ibope Media revela que 65% dos consumidores s\u00e3o impactados por grandes formatos, como outdoors e outras varia\u00e7\u00f5es da m\u00eddia OOH. Em outras palavras, uma propaganda em outdoor pode atingir aproximadamente sete em cada dez brasileiros.<\/p><p>Impressionante, n\u00e3o \u00e9?<\/p><p>Ainda segundo a Kantar Ibope Media, a m\u00eddia OOH viu um crescimento de 29% nas inser\u00e7\u00f5es publicit\u00e1rias ap\u00f3s a pandemia. Com esse crescimento, o setor vem incorporando cada vez mais inova\u00e7\u00f5es e tecnologias, aproximando-se do ambiente digital. E o que mais est\u00e1 por vir?<\/p><p>Em resumo, apesar de ser uma m\u00eddia tradicional, o OOH mant\u00e9m sua relev\u00e2ncia no presente e promete continuar a ser um sucesso estrondoso no futuro.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Voc\u00ea escolhe o nome! Essa \u00e9 uma das formas mais antigas de comunica\u00e7\u00e3o no mundo. Acredita-se que sua origem remonta ao Egito, onde, h\u00e1 milhares de anos, leis e tratados eram anunciados ao p\u00fablico por meio de inscri\u00e7\u00f5es em obeliscos de pedra. Hoje, a M\u00eddia Exterior continua a desempenhar um papel fundamental, entregando mensagens publicit\u00e1rias [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1367,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1366","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A M\u00cdDIA OOH N\u00c3O PARA DE CRESCER! - Future Outdoors<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/futureoutdoors.com.br\/?p=1366\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A M\u00cdDIA OOH N\u00c3O PARA DE CRESCER! - Future Outdoors\" \/>\n<meta property=\"og:description\" content=\"Voc\u00ea escolhe o nome! Essa \u00e9 uma das formas mais antigas de comunica\u00e7\u00e3o no mundo. Acredita-se que sua origem remonta ao Egito, onde, h\u00e1 milhares de anos, leis e tratados eram anunciados ao p\u00fablico por meio de inscri\u00e7\u00f5es em obeliscos de pedra. 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